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In this paper I examine the relation between textualism and eroticism and how this relation evolves in the digital age. The point of departure is Roland Barthes' works on the notion of text and especially The pleasure of the text (1973), where we find enough evidence that the attitude of the French semiologist is of fetishistic character with explicit erotic connotations. Such attitude is quite representative for the whole epoch of both structuralism and post-structuralism. The age of thedoi:10.33919/dasc.19.2.9 fatcat:3hecalsa4rfk7dmvxkfdyoobfu