Strategic Marketing and Management Tools used to Increase Employee Efficiency

Cătălin Văleanu, Smaranda Cosma, Aurelian Sofică
2012 Procedia Economics and Finance  
Since the mid-1990s some of the marketing and management concepts and techniques like branding or methods of portfolio analysis have been used for employees. Employee brand is the emotional relationship between employees and their company. The purpose of the paper is to implement and analyse branding employees to formulate strategies and increase employee efficiency. Effective actions of internal marketing are enhanced when the organization's brand valuesare based on the experience of
more » ... rience of interactions with company employees.
doi:10.1016/s2212-5671(12)00244-4 fatcat:5n5f3zettjb5plhpf77ejs4z6m