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Analysis of consumers' negative perceptions of health tracking in insurance – a value sacrifice approach
2021
Journal of Information, Communication and Ethics in Society
Purpose This paper explores and identifies customer-value-related sacrifices that consumers attach to interactive health/life insurance. This paper aims to increase understanding of why individual consumers are not willing to embrace behaviour-tracking-based insurance applications. Design/methodology/approach The authors analysed data from a qualitative survey of Finnish insurance consumers who were not keen on adopting interactive insurance products. Findings Developed through thematic
doi:10.1108/jices-05-2020-0061
fatcat:c7sp6qgkmfdclbxpozdwxyzpkq