Research on Construction of Tourism Marketing Talent Training System Based on CBE (Competency Based Education) Theory

Bingxian Liu, Li Li
2020 Proceedings of the International Conference on Education Studies: Experience and Innovation (ICESEI 2020)   unpublished
Chinese education authorities have put forward the general requirements for the transformation of some undergraduate universities to application-oriented development. In this context, this paper analyzes the problems in the traditional subject oriented training mode of tourism marketing talents, such as the emphasis on theoretical knowledge, ignoring practical ability, and puts forward the basic idea of constructing the training system of tourism marketing talents based on CBE (Competency Based
more » ... E (Competency Based Education). From the author's front-line teaching experience, this paper, with the course construction of tourism marketing, puts forward the specific strategies, including clarifying the training objectives and ability requirements of tourism marketing talents, adopting flexible and diverse teaching methods, attaching importance to practical teaching aiming at training comprehensive, etc., in order to provide valuable reference and model for the successful transformation of undergraduate universities into application-oriented ones.
doi:10.2991/assehr.k.201128.103 fatcat:xv4ehnpbrfbbxnbjgeyruyw74e