Presentation of a PhD-project This article charts the evolution and content of the current debate around the legitimate role of global business, in which business is charged with a broader responsibility for social, economic and environmental conditions in the developing world. Drawing from the human rights framework, the paper suggests there is a distinction between the 'depths' of responsibility presented in this debate, and identifies Sustainable Enterprise as a more active engagement of

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... al business in addressing the challenges of globalization. Within the approach business attempts to create both financial and social value for the world's economically-excluded human majority. Undertaken by a number of global corporations under a discursive frame that echos ideas of noblesse oblige, this approach presents a number of practical and conceptual challenges which are the focus of my doctoral research.