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Exploring the Export Strategy of Chinese Film and TV Drama in Value Chain and Digital Technology
2021
E3S Web of Conferences
The spiritual and cultural needs of residents have been a growing trend with the living standards improving in China. As an essential medium to reflect the social status, film and TV drama need to satisfy the spiritual and cultural needs of residents as well as spread positive energy to society. The Silk Road International Film Festival was founded in 2014 under the Belt and Road Initiative, which created more opportunities for the export of Chinese film and TV drama. Although the value chain
doi:10.1051/e3sconf/202125103073
fatcat:2kzgij67ebbrxlx2gmcth65pvy