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Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga terhadap Loyalitas Pelanggan D'besto Cabang Darmaga Caringin Bogor, Jawa Barat
Jurnal akuntansi dan manajemen
This study aims to determine the effect of product quality, service quality and price either partially or jointly on customer loyalty D'Besto Darmaga Caringin Bogor Branch, West Java. The research method used is quantitative method, the sampling technique uses purposive sampling technique and the number of research samples is 87 respondents. The data analysis technique used multiple linear regression analysis and the hypothesis test was t-test, F-test and coefficient of determination which weredoi:10.36406/jam.v19i01.550 fatcat:efyx3craxbgmrjeukhapd4q6my