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Study for the Effectiveness of IoT Technologies Applied Advertisement
This paper is prepared to know the relation between the perceived interactiveness and the effect of advertisement. For this purpose, an advertisement, which the Internet of Things (IoT) technologies are applied, is used. An orientation process for IoT and IoT technologies applied advertisement is carried out to people who are the subjects of this research. Then, a survey is conducted after watching an IoT technologies applied advertisement. We conclude the customers who have higher perceiveddoi:10.14257/astl.2015.85.10 fatcat:4ok5cpiaevf3tkorrpuaq532nm