Study for the Effectiveness of IoT Technologies Applied Advertisement

Jihwa Lee, Jong Wook Kim, Il-Min Kim, Sae-Hong Cho
2015 unpublished
This paper is prepared to know the relation between the perceived interactiveness and the effect of advertisement. For this purpose, an advertisement, which the Internet of Things (IoT) technologies are applied, is used. An orientation process for IoT and IoT technologies applied advertisement is carried out to people who are the subjects of this research. Then, a survey is conducted after watching an IoT technologies applied advertisement. We conclude the customers who have higher perceived
more » ... eractiveness show the positive advertisement attitudes in compare with the customers who have lower perceived interactiveness.
doi:10.14257/astl.2015.85.10 fatcat:4ok5cpiaevf3tkorrpuaq532nm