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This article deals with the methodological aspects of planning activities of fish-processing companies depending on environmental temperature based on the example of group of companies "Art-Fish", Vologda. The method of composing the regression model, which describes daily revenue trend dependence from dynamic of daily environmental temperature as a factor defining the demand for fish and fish products is proposed. The sales revenue forecasts taking into account the impact of dailydoi:10.1051/bioconf/20201700157 fatcat:f3lfgatzxna6rgztrzcgshidzq