Tourism Authenticity of Ancient City Based on Tourist Perception: A Case Study of Xunxian County*

Ruikuan Liu, Fang Chang
2020 Proceedings of the 4th International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2020)   unpublished
In the era of experience economy, people pay more attention to personalized travel experience. As an important part of tourism, authenticity has become the focus of attention in the current academic community. This paper uses questionnaire surveys and in-depth interview research methods to obtain tourists' perception of the authenticity of the ancient city of Xunxian, and uses SPSS22.0 to perform multiple regression analysis on the obtained data. The results show that: first, the remains of the
more » ... the remains of the ancient city, the folk culture of the ancient city, and the craftsmanship of the tourism products of the ancient city are the main factors affecting the authenticity perception of tourists; second, the remains of the ancient city have the greatest influence on tourists' perception of authenticity; third, the living conditions of residents have little effect on tourists' perception of authenticity. Based on the research results, the author proposes strategies for maximizing the perception of authenticity of tourism in the ancient city from aspects such as the protection of the authenticity of the tourist objects in the ancient city, the authenticity construction of the tourism subject, and the interaction between the subject and the guest, protection and development of ancient city tourism.
doi:10.2991/assehr.k.200316.317 fatcat:hmlrhsacrfc5bprql573ss3rb4