An Alternative Event Managament Tool for Public Relations: The Case of Eventbrite

Simge Unlu Kurt
2018 AJIT-e Online Academic Journal of Information Technology  
Event management in public relations could be described as planing, organization and evaluation process of the events with different purposes -publicity, creating awareness, celebration etc.-for the aims of a person, instution or organization. In this direction purpose of this study is presenting digital agora as an alternative event management tool for public relations. In this direction related literature and the case study for digital agora will be examined in terms of event management
more » ... nt management feature of public relations. Digital agoras take an important role in spreading events rapidly, growing the attention and sustain the effects systematically for the event management process. The importance of this study is the alternative and accessible event management tool revealed especially for independent organizations.
doi:10.5824/1309-1581.2018.3.003.x fatcat:jp7ylgnttjf5rpybawcqdv56de