The drug promotional literatures are used as one of the source of drug information by a busy practitioner due to time constraint. The information in these literatures should be unbiased, factual, evidence based and non-misleading; otherwise the prescriber's choice of drug may get influenced. The doctors should develop an art of critically evaluating the promotional literatures. Direct to consumer advertising of drugs should be stringently controlled by the regulatory authorities so as to increase safe use of drugs.