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The Effect of Store Atmosphere and Social Media Marketing on Purchase Decisions on Consumers of the Damandiri Cafe
2022
JIIP - Jurnal Ilmiah Ilmu Pendidikan
This study aims to determine and analyze the influence of social media and store atmosphere on purchase intention at the Damandiri cafe in Selo, Boyolali Regency. This type of research is quantitative research using a conclusive classification: data collection techniques using non-probability sampling classification and judgmental techniques. The number of samples used in this study was as many as 100 respondents who knew and had accessed the Instagram account of Damandiri café. The analysis
doi:10.54371/jiip.v5i7.749
fatcat:ep77g6pxpbfb3i5r7kibt6yis4