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NEW SERVICE DEVELOPMENT AND ITS FINANCIAL PERFORMANCE IN IRAN BANKING INDUSTRY
INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY
New service development is increasingly becoming one of the most important aspects of business strategy in both service and non-service industries. In todays economical world where has become more service oriented, it can be said that the new service development (NSD) is one of the most important components of growth in dynamic environments. As new proposals lead to an increase in income, profit and develop in market share. The aim of the study was to survey new service development and factorsdoi:10.24297/ijmit.v10i5.621 fatcat:xk7xxvt7z5f4lkafbvxpwo4vfm