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COMUNICACIÓN Y CULTURA Publicitas S U M A R I O Editorial 12-13

Juan Manuel, Zolezzi Cid, Armando Muñoz, Julio González, Candia Publicitas, Rodrigo Castro, Orellana, Dra, Andrea Naranjo, Lama, Dra Doris, Johnson (+21 others)
2017 unpublished

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Resumen: En el presente trabajo de investigación, nos adentraremos al mundo del Endomarketing, resaltando su importancia al momento de implementar este tipo de estrategia en las pequeñas y medianas empresas, finalizando con una propuesta metodológica sencilla, para que cualquier empresa pueda implementarla fácilmente. Palabras clave: Comunicación, Mercadotecnia, Marketing interno, Empresas, Fidelización. Abstract: In this research, we will enter the world of Endomarketing, highlighting its
more » ... tance when implementing this type of strategy in small and medium enterprises, ending with a simple methodological proposal, so that any company can implement it easily.
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Juan Manuel, Zolezzi Cid, Armando Muñoz, Julio González, Candia Publicitas, Rodrigo Castro, Orellana, Dra, Andrea Naranjo, Lama, Dra Doris, Johnson, Héctor Vera, Vera, Micheaud Daniel, Maturana, Héctor Ochoa, Díaz, Dra, Alicia Vargas, Muñoz, Mg Matías Gómez, Venegas, Mg Ángel, Trespidi, Mg, Pablo Paredes, Muñoz, Mg Juan, Eduardo Calderón, Reyes, Jordan Fuentes, Armando Moreno. "COMUNICACIÓN Y CULTURA Publicitas S U M A R I O Editorial 12-13." (2017)