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International Journal Of Advanced Research in Engineering& Management
This study aims to analyze the effect of the service quality, and perceived value to customer satisfaction of Toyota users in South Sulawesi Province (Makassar City and Pare-Pare City). The population of this research was customers or users of Toyota Car. The total of population is 2,100 people which consists of 1,580 people in Makassar City, and 520 people in Pare-Pare City. Sampling technique was done by using the Simple Random Sampling. Then, number of samples was 296 respondents. Data wasfatcat:j4iv7gn7zfghpnvl73o4fmtpre