Developments in communication technologies change not only communication habits but also life styles of people. Particularly, communication applications which can be integrated into social media can rapidly center on the social life. Selfie applications whose popularity have been increasing each passing day in the recent years also started to affect status of people in social life as well. Researching sub-factors of the topic has become an obligation with the increasing popularity of these

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... cations especially among youth as days pass. This study aims to analyze the relationship between appearance concerns which pertain to psychological and social development of individuals, and selfie sharing on social media. What makes this study stand out among the other studies regarding appearance concerns is that this study analyzes appearance orientation and appearance evaluation from the perspective of social media. Within the context of the study, attitudes of appearance orientation and evaluation from the perspective of social media were measured by using a questionnaire that was completed by 294 graduate and undergraduate students. To determine the appearance orientation and evaluation differences between the students who share and do not share selfies on social media, normality and reliability tests were performed, and to explain the relationship between the parameters within the framework of the results, an independent samples t-test was employed. The results show the students who share selfies on social media have higher appearance orientation and evaluation scores compared to the students who do not share. Implications and limitations of the study are discussed.