A Heuristic Based Conceptual Framework For Product Innovation

Amalia Suzianti
2012 Zenodo  
This research elaborates decision models for product innovation in the early phases, focusing on one of the most widely implemented method in marketing research: conjoint analysis and the related conjoint-based models with special focus on heuristics programming techniques for the development of optimal product innovation. The concept, potential, requirements and limitations of conjoint analysis and its conjoint-based heuristics successors are analysed and the development of conceptual
more » ... of Genetic Algorithm (GA) as one of the most widely implemented heuristic methods for developing product innovations are discussed.
doi:10.5281/zenodo.1077175 fatcat:tf4xselpxbdxhc3ecdoihgsalu