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Telephone marketing out in the cold?

Ewan Nettleton, Charlotte Pham
2005 Journal of Database Marketing & Customer Strategy Management  

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doi:10.1057/palgrave.dbm.3240253 fatcat:kawqnnepwfaytp3hencv4t24mu
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Ewan Nettleton, Charlotte Pham. "Telephone marketing out in the cold?." Journal of Database Marketing & Customer Strategy Management 12.2 (2005) 172-176