Brand Image: Survey on Giro iB Wadiah Sharia Commercial Bank Individual Customers in Kota Bandung

Intan Permana, Nizar Alam Hamdani, Asri Solihat, Lindayani, Anggun Oktavia Herlianti
2020 Proceedings of the International Conference on Management, Accounting, and Economy (ICMAE 2020)   unpublished
Indonesia has a largest market potential for various sharia-based products, services and services. Islamic banking has a relationship with religious factors of a brand image. This study aims to determine the image of the Giro iB Wadiah Sharia Commercial Bank service brand in Kota Bandung. The data analysis technique used is Critical Factor Analysis with a sample of 96 customers. The results showed that the Giro iB Wadiah brand image was quite high. In conclusion, Gito iB Wadiah has been able to
more » ... ah has been able to meet the needs and desires of customers for fund management transactions in the minds of customers.
doi:10.2991/aebmr.k.200915.040 fatcat:jpnwx56ucrdadcqauogr3dv64q