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Análise do conteúdo de propagandas de medicamentos psicoativos
Revista de Saúde Pública
The goal of this study was to describe the human figures portrayed in psychoactive drug advertising in terms of gender, age, ethnic group, and social context. Content analysis for 86 new pieces of printed advertisements released in 2005 was carried out. Fisher exact test was used to analyze the association between categories. There was a preponderance of women (62.8%) who were four times more present in advertisements for antidepressants and anxyolitics than men. Most of the people shown weredoi:10.1590/s0034-89102008000500025 fatcat:ztvhkuyvi5fijf2t5slvvsx6ae