Employee Engagement in Corporate Greening: A Study of Front-Line Managers in Belarusian Companies

Olga Andrianova
The study investigates how front-line managers in a post-Soviet context facilitate learning for corporate greening in their organisations. The topic is addressed by applying situated learning theory, using two concepts – community of practice and boundary objects. Belarus was selected as the country of study because it is a representative example of a post-Soviet transition economy. Using a multiple case study approach, 52 semi-structured interviews among front-line managers, meeting
more » ... meeting observations and photographs were collected in three chemical plants in Belarus. Template analysis was used to analyse the data. The findings of this study reveal 'corporate greening' as a boundary maker in the learning environment which produces three possible boundaries across values, agendas and priorities alignment. In their boundary work, Belarussian front-line managers employ three boundary objects – visionary, structural and market-related – constructed by post-Soviet socio-historical influences to facilitate learning by encouraging an affinity to the national identity and environment, developing shared infrastructure for discussion, but also facilitating a transition from a Soviet type of thinking to a post-Soviet mindset regarding recognising business opportunities for 'green' business practices. These include the practices for: working with other departments; constructing an image of themselves as educators; and ensuring that 'green' activities are sufficiently aligned with both the organisation's and the governmental view. This study contributes to situated learning by showing that front-line managers use opportunities in the boundaries for further community growth by 're-purposing' existing practices inherited from the Soviet Union, or creating new facilitation practices, to maintain 'conversations' around corporate greening. These findings also contribute to a better understanding of the practical challenges of front-line managers as facilitators of learning for corporate greening in the complex and interrelated socio-hi [...]
doi:10.21954/ou.ro.00010480 fatcat:k7dwnbw6m5gvnet6se7u7jyrda