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Social Media Exploration and Exploitation by Small and Medium Enterprises for Business Continuity
2021
Journal of Global Information Management
This paper aims to examine social media usage by small and medium enterprises (SMEs) in the context of business continuity. A key concern for businesses in times of disasters, such as the COVID19 pandemic or hurricanes, is continuity. This is especially true for SMEs that lack the expertise, awareness, and ability to dedicate specific resources to disaster planning and management. SMEs are quick to explore social media for functions such as customer acquisition, perhaps due to greater
doi:10.4018/jgim.20211101.oa8
fatcat:lv23gqpuunhgtiocoifpren5re