أثر جودة الخدمات المصرفیة على ربحیة البنوک التجاریة(دراسة تطبیقیة)

رغداء محمد حلمی عطا
2016 المجلة العلمیة للدراسات التجاریة والبیئیة  
The study aimed to identify the quality of banking services which are actually provided by the Egyptian commercial banks from the point of view of their customers and to examine its impact on profitability. Using the multiple regression analysis for all banks, the results of study show that there is a statistically significant and positive impact of the quality of banking services which are actually provided on the Egyptian commercial banks' profitability measured by the Return On Assets (ROA)
more » ... rn On Assets (ROA) and the Return On Equity (ROE). The study recommends that it is important for the management of the Egyptian commercial banks to adopt development programs and improve the quality of their services, especially with the increasing competition in banking market and the salience of service quality as a competitive advantage in this market. 091 ‫السابع‬ ‫المجلد‬ ‫الثاني‬ ‫العدد‬ ‫ملحق‬ 2016 ‫التجارية‬ ‫البنوك‬ ‫ربحية‬ ‫على‬ ‫المصرفية‬ ‫الخدمات‬ ‫جودة‬ ‫أثر‬ ‫تطبيقية)‬ ‫(دراسة‬ ~ ‫المشهداني‬ ‫فياض‬ ‫سميان‬ ‫ادم‬ ~
doi:10.21608/jces.2016.50808 fatcat:7rpsxtxdnjecfoatlvryxdp3k4