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This article focuses on media engagement within the industry. The article takes the form of a dialogue between industry and academic researchers involved in a collaborative project on production and audience research on engagement (funded by the Wallenberg Foundation and in collaboration with Endemol Shine Group). Speakers from the film and television industry, and academic researchers working on media engagement, discuss how engagement is multifaceted, working across political and publicdoi:10.3998/mij.15031809.0004.108 fatcat:qhrcd4fmbneujkoicwt7qiix4u