Technology advancement has reshaped the digital lifestyle among the millennial education environment. The interactive digital multimedia teaching aid is applied extensively, as it can enhance and further sustain effective teaching and learning process. Significantly, lecturers became the interface designers to meet this challenge. Through text usage, typography plays a vital role as it carries the essence of communication effectively on interface design and must be applied effectively through

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... s design principle characteristic. Towards this, there is a need to investigate how lecturers from non-creative design fields use the typography element to design the interface design of a multimedia teaching aid, as they were familiar with the visual design principle knowledge. This paper intends to provide an empirical assessment of how non-creative design field lecturers apply the typography attributes in the text element, which is one of the vital multimedia interface design elements in developing an effective multimedia teaching aid. This research is outlined from the thematic analysis of in-depth interviews among lecturers from Malaysian tertiary institutions. Although the study sample is limited, this study's outcome could significantly be extended as a guiding reference in other related or other fields of studies and interactive multimedia platforms, domestically and globally.