Success Factors of Electronic Markets: Impact of Context and Process on Outcomes [chapter]

A. O. Nooteboom, P. M. A. Ribbers, A. M. Fairchild
<span title="">2002</span> <i title="Springer US"> <a target="_blank" rel="noopener" href="" style="color: black;">IFIP Advances in Information and Communication Technology</a> </i> &nbsp;
In the past few years, many electronic markets have opened up but adoption of electronic marketplaces worldwide has been lower than expected. A considerable number of electronic markets already have ceased to exist and several collapsed during the recent dot-com meltdown. Perhaps a better understanding of risk factors, complexity and market requirements of these electronic markets, prior to implementation, may have allowed developers to create more effective information system solutions.
more &raquo; ... consultancy firms, such as Forrester, Merrill Lynch, and Morgan Stanley, have made statement on several success factors of electronic markets, such as acquiring domain expertise, and a critical mass of users. However, none of those has been scientifically argued (Bartels, 2000) . Because of this high failure rate of electronic markets, this research tries to more scientifically identify, from a thorough literature review of previous research, specific success factors that might be crucial for electronic market success. These success factors are then applied to several case studies, as to assess possible risk of success or failure.
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="">doi:10.1007/978-0-387-35614-3_12</a> <a target="_blank" rel="external noopener" href="">fatcat:a6bzauewojeq5ipcdt2hmu5fjm</a> </span>
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