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STUDY OF THE PERCEPTION OF SATISFACTION ON BEHAVIOR OF AUTO ACCIDENT INSURANCE CUSTOMERS IN DAKAR, SENEGAL
2020
International journal of social science and economic research
This article is about the study of Perception of Customer Satisfaction. This perception influences the loyalty behavior of this clientele. The particularity of this work is that it was carried out on the basis of a questionnaire and survey in the Senegalese context which is characterized by a low level of economic development against a background of cultural fatalism. It applies to the Dakar auto accident insurance clientele. The work methodology used is classic (sampling according to an
doi:10.46609/ijsser.2020.v05i12.011
fatcat:cecay44a7rba7ohrsx6rqup7eq