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Consumers' Willingness to Pay for Foods with Traceability Information: Ex-Ante Quality Assurance or Ex-Post Traceability?
2019
Sustainability
In this study, traceability in pork profile information with ex-ante quality assurance and ex-post traceability are constructed. Consumers' willingness to pay (WTP) for traceability information is investigated in Wuxi, China, by combining the Multiple Price Lists method and the Becker–DeGroot–Marschak (BDM) experimental auction. The main factors affecting consumers' WTP are also analyzed using a Tobit model. The results demonstrate that consumers have higher WTP for ex-ante quality assurance
doi:10.3390/su11051464
fatcat:dymzuplahrd2ndb63icpzshzt4