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Using content analysis, this study explores information context as expressed in medical and consumer articles, and the role of the literature in influencing the innovation-decision process. Changing practices related to hormone therapy for menopausal and postmenopausal women, and the expression of biomedical and normal life transition models within published literature provided context for the study; 'diffusion of innovations' theory provided the theoretical framework that informed thedoi:10.1515/libr.2004.199 fatcat:t5h7qnqeajbqhmjpemejod5iyi