The study has addressed the issue associated with the alternative milk market chains and their implications on dairy farmers and traders. The study was conducted by collecting data from 80 producer households along with 28 market intermediaries involved in the marketing of milk from producers to end consumers in the study area. The study revealed that the overall marketed surplus of milk in the study area was found to be 74.77 per cent and was highest for large category households. Out of the

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... tal marketed surplus, 79.78 per cent of milk was disposed of through unorganized sector while only 20.22 per cent was available to organized sector in the study area. Among the existing milk marketing agencies in the area, milk vendors were dominating and collecting a major share of raw milk from the producers. Among the various milk marketing channels involving intermediaries, producer's share in consumer's rupees as well as marketing efficiency, was found to be highest in channel-d! (producer-halwai-consumer) in the study area. The findings from the study suggest that producers should dispose of their milk through those channels in which minimum marketing agencies were involved and traditional milk sector should be addressed in a constructive manner due to their dominance in milk marketing in the state.