Since the concept of brand personality began to be the subject of research in the marketing literature, the personality traits attributed to the brand in many categories have been the subject of various comparisons. It is a result obtained from the studies that a consumer will prefer the one that has identified with his/her personality while choosing the product or service he/she wants to purchase. This fact increases the importance of the concept of "brand personality" in the marketing

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... In this study, it was investigated which of the brand personality traits of five corporate real estate consultancy companies are prioritized by consumers. A survey was conducted within the scope of the research and according to the Research Article/Araştırma Makalesi