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Social Media Marketing-The Paradigm Shift in International Marketing
IOSR Journal of Business and Management
Long time ago, marketing campaigns were confined to the traditional methods and yet they fulfilled all the needs of a marketer to create a buzz about their brand in the market at that time. In today's world, having a general idea of marketing a brand is not enough. The market demands creativity and along with it other attributes that can give you an edge over the others. The answer to this need is Social Media marketing which, in such a short time, has reached staggering heights and hasdoi:10.9790/487x-16921113 fatcat:phyr4pl23bdwlesqbzloav7jga