A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is application/pdf
.
Comparative Comparison of Effectiveness of Two Methods of SMS and TV Advertising on The Reputation and Brand Attitude (Case Study: Goldiran Company)
[post]
2018
unpublished
Given the varying impact of promotional methods, brand development can help to creating consumer acceptance of a new product through a new product linkage with a well-known brand or company name, but an inappropriate brand development can create distorted associations that may it is difficult for companies to overcome them. The purpose of this research is to Comparative comparison of effectiveness of two methods of SMS and TV advertising on the reputation and brand attitude in Goldiran Company
doi:10.31219/osf.io/rtjav
fatcat:2gdgevmvlze7zdjtkwtx7vpxd4