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Toward a Service (Eco)Systems Perspective on Value Creation
2012
International Journal of Service Science Management Engineering and Technology
This article discusses how the core concepts of service-dominant logic-service-for-service exchange, value co-creation, value propositions, resource integration, and highly collaborative relationships-point to a generic actor conceptualization in which all actors engaged in exchange (e.g., firms, customers, etc.) are viewed as service providing, value-creating enterprises. In other words, all social and economic actors are essentially doing the same thing: creating value for themselves and
doi:10.4018/jssmet.2012070102
fatcat:mjtaoq5kinc7bfch6pldlwmvxe