Gender, Myth, and The New Yorker Magazine [post]

Jules Ostro
2020 unpublished
This paper uses discourse analysis to study how The New Yorker's advertising practices changed over time by looking at three different magazines from three different eras: 1969, 1987, and 2019. My analysis of the textual and visual components of these advertisements was largely informed by the work of Roland Barthes's 1957 collection of essays, Mythologies. Taking a Barthesian approach to a discourse analysis of advertisements proved helpful in learning how to codify mythological significations
more » ... for specific ads and the larger magazine's overall thematic.
doi:10.31235/ fatcat:3ka7luvnfbdaxnhc4upc2jti7i