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We have been studying the effects of language stimuli on design concept creativity. We are motivated to study language and design because of the established relationship between language and cognitive processes central to design such as reasoning. As creativity is an important measure of design, many design methods use stimuli with the aim of increasing concept creativity. Language relationships such as the opposition relationship provide a systematic method of generating non-obvious stimulidoi:10.24908/pceea.v0i0.3719 fatcat:5v5mfwzdd5b5tavtt3clsfgrfi