Sustainable Marketing and Consumers' Preferences in Tourism

Cuculeski N, Mircevska TP
2016 Journal of Tourism & Hospitality  
Nowadays, the sustainability plays an important role for developing marketing in tourism, both from the theoretical and from the practical aspect. Sustainable marketing considers general principles of marketing, with respect to sustainability as a new focus for long-lasting customer relationship. Therefore the business marketing in tourism should consider the importance of perceptions and expectations of tourists as final consumers.
doi:10.4172/2167-0269.1000194 fatcat:tnmgypc74jd4reg3lghj6ehydu