Visualising Data in Digital Cinema Studies: More than Just Going through the Motions?

Deb Verhoeven
This article examines the critical role visualisation plays for digital cinema studies and proposes that cinema studies has an equally critical role to play in evaluating and developing visualisation methods. The article reflects on work undertaken in the Kinomatics Project, a multidisciplinary study that explores, analyses and visualises the industrial geometry of motion pictures and which is one of the first "big data" studies of contemporary cultural diffusion. Its examination of global film
more » ... flow rests on a large dataset of showtime information comprising more than 330 million records that describe every film screening in forty-eight countries over a thirty-month period as well as additional aggregated box-office data. The master said You must write what you see. But what I see does not move me. The master answered Change what you see. (Glück 361; emphasis original) It is not possible to apply a method as if it were indifferent or external to the problem it seeks to address, but that method must rather be made specific or relevant to the problem ... Inventive methods are ways to introduce answerability into a problem ... if methods are to be inventive, they should not leave that problem untouched. (Lury and Wakeford 3)