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This article examines the critical role visualisation plays for digital cinema studies and proposes that cinema studies has an equally critical role to play in evaluating and developing visualisation methods. The article reflects on work undertaken in the Kinomatics Project, a multidisciplinary study that explores, analyses and visualises the industrial geometry of motion pictures and which is one of the first "big data" studies of contemporary cultural diffusion. Its examination of global filmfatcat:5p6hg4zlo5cmdk22yciqmse5oe