Factors Driving Business Consumer Adoption of Broadband in Pakistan: An Exploratory Study

Amir Manzoor, Bahria University, Pakistan Karachi
2013 Journal of Business Studies Quarterly   unpublished
This paper is an exploratory study to gain an initial understanding of the different factors that could possibly affect the broadband Internet adoption by businesses in Pakistan. Particular emphasis was placed to find criterion which have become significantly important in motivating the adoption of broadband Internet. To achieve its objectives, this study identified several factors and examined their possible upon broadband adoption by Pakistani businesses. Survey instrument was used to collect
more » ... data on these variables. Research findings suggest that customer perception of the broadband is a significant choice criterion. Other important criterions include value of broadband; broadband brand loyalty, and future customer requirements.