This paper examines the practitioners of money management in Saudi Arabia about their fundamental and technical analysis and its indicators and how it contributes to improving their investment decisions. Additionally, this paper testes the effects of industry forces, such as demographics and psychographics, on stocks choosing process. Moreover, money managers are asked about the method they use to deal with the discount rate, cost of equity, to discount cash flows to present values through

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... APT models. Also, this papers examines the practitioners of money management in Saudi Arabia about an indicator called purity, which is an indicator used in countries that proponents and support Shariah-compliant commerce, such as Saudi Arabia.