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Psicologia e marketing: da parceria à crítica
Arquivos Brasileiros de Psicologia
This study aims at presenting the historical relationship between Psychology and Marketing using two approaches: reclaiming the history of marketing thought and the importance psychological studies has had in its constitution; and weaving the construction of consumer history which engaged both subjects. It must be understood as a political project to the development of a new mentality, when psychology and marketing are actors and products in a new culture development. The focus is the Americandoaj:b8427291f1d74a4f9f254656d042ba4a fatcat:ofubeuwu6neohcnsfbipu7qqk4