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Effect of Product Promotion, Quality Products, Consumer Satisfaction in Forming Consumer Loyality to Return Buying Safety Shoes Products CV. Berkah Karya Jaya
Jurnal Justisia Ekonomika
CV. Berkah Karya Jaya is a company engaged in the production of safety shoes that have sold products in various provinces in Indonesia. In the last few months CV. Berkah Karya Jaya decreased sales turnover caused by marketing strategy factor, product quality and customer satisfaction factor. Customers in the purchase is influenced by several factors, among others, the cheap price, product quality and suitability between price and quality obtained which will affect the satisfaction of customersdoi:10.30651/justeko.v3i1.2916 fatcat:2yyhpylpb5fy3bhstdsesm52u4