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PENGARUH CITRA MEREK, KESADARAN MEREK, DAN PEMASARAN DIGITAL TERHADAP KEPUTUSAN PEMBELIAN AMDK AQUA
E-Jurnal Ekonomi dan Bisnis Universitas Udayana
There are a number of bottled drinking water (AMDK) brands in the market, AQUA as a pioneer of AMDK has succeeded in becoming the market leader in the industry. This raises interest in analyzing the factors that drive AQUA to become AMDK market leader in Indonesia. This study aims to analyze the influence of brand image, brand awareness, and digital marketing on consumer's decision to purchase AQUA in Denpasar. The population in this study is Denpasar citizens who have ever consumed bottleddoi:10.24843/eeb.2022.v11.i01.p08 fatcat:wkkguh2bfbad5ipsba3vmpptuu