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The role of the website in a magazine business – revisiting old truths
2015
Journal of Media Business Studies
This paper explores consumer behavioural patterns on a magazine website. By using a unique dataset of real-life click stream data from 295 magazine website visitors, interesting behavioural patterns are noted: most importantly, 86 % of all sessions only visit the blogs hosted by the magazine. This means that the visitors short-circuit the start page and are not exposed to any editorial content at all, and consequently not to any commercial content on those pages. Sessions visiting editorial
doi:10.1080/16522354.2015.1107334
fatcat:svycutjlxzg6tnp2qxxhgmnyoe