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SMEs Development Strategy of Footwear Business
2019
Jurnal Organisasi dan Manajemen
The main objective of this research is to analyze the strategy of developing the footwear business. Case studies were carried out at CV Hikmah Shoes Bogor. The initial analysis was carried out by identifying the business of the ongoing CV Hikmah Shoe model and analyzing the external and internal scope to identify problems that occurred in the company. The descriptive method used to identify CV Hikmah Shoes Bogor using, Internal Factor Matrix (IFE) and External Evaluation Factor (EFE) used to
doi:10.33830/jom.v15i2.712.2019
fatcat:eowhpfilgrfzvhzwojooropvje