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Instruments for Measuring the Influence of Visual Persuasion: Validity and Reliability Tests
European Journal of Social Sciences Education and Research
In User Experience (UX) research, the instruments are often measured by means of rating scales such as Likert scale and semantic differential scale. The validity of the findings and conclusions rely heavily on the instruments used in the questionnaires. This paper provides the assessment of the validity and reliability of a new set of measures to evaluate the influence of visual persuasion on web users. The instruments will be used to assess web users' perceptions of credibility, engagement,doi:10.26417/ejser.v4i1.p25-37 fatcat:lljlhlaaxvernkxeyxwnqnhpri