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Tools and concepts of optimization are widespread in decision-making, design, and planning. There is a moral imperative to "do our best." Optimization underlies theories in physics and biology, and economic theories often presume that economic agents are optimizers. We argue that in decisions under uncertainty, what should be optimized is robustness rather than performance. We discuss the equity premium puzzle from financial economics, and explain that the puzzle can be resolved by using thedoi:10.1111/j.1539-6924.2012.01818.x pmid:22551012 fatcat:gtcno2g3y5cgrjcvh4pkkiovyu