The Moderating effects of Organizational Identity on the Creating Shared Value of Hotel and Organizational Loyalty
호텔의 공유가치창출(CSV)이 조직충성도에 미치는 영향에서 조직동일시의 조절효과

Ji-Eun Lim
2016 The Journal of the Korea Contents Association  
This research is an empirical study to analyze the relationship between creating shared value(CSV), organizational loyalty, and the organizational identity of employees. A survey was conducted of the employees of a luxury hotel in Korea, and 234 questionnaires were analyzed. The results of hierachical regression analyses are as follows: First, the relationship between CSV and organizational loyalty showed a positive correlation. Second, the organizational identity partially moderated the
more » ... nship between the CSV of hotel and the organizational loyalty of employees. That is, when the employees had a strong organizational identity, the positive correlation between the hotel's intention to support the suppliers and the employees' organizational loyalty became relatively stronger. Implications and future research suggestions of CSV are discussed. ■ keyword :|CSV|Organizational Loyalty|Organizational Identity| * 이 논문은 중원대학교 교내학술비 지원에 의한 것임
doi:10.5392/jkca.2016.16.03.630 fatcat:hhcdgrlnrvfmpe2khrxzr5dzxq