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A Survey on Analysis of Online Consumer Behaviour Using Association Rules
International Journal of Engineering & Technology
In vogue the competitive world is searching for customer oriented approach. In order to accomplish that customer relation management (CRM) provides the services which meet the customer requirement. The requirements of a customer are collected in the form of data which is to be analyzed for obtaining customer behavior. Therefore inquiry is made to determine the characteristic features of a customer by using the data which is collected from different sources of all the online shopping sites. Datadoi:10.14419/ijet.v7i2.32.15568 fatcat:yufhyn7mzjhylpp2rqnov2i33m